Improved search engine rank is something that all webmasters desire but that few understand how to attain. It is a function of their ability to understand what people are looking for in their niche, and how well they meet that need.

Their search engine rank is related solely to how well the search engine statistical mathematical formulae known as algorithms rate the content of each of their web pages. If they do not understand what the search engines are looking for, and have no understanding of algorithmic mathematical statistical analysis, then they will likely fail relative to somebody who does understand.

So what are these algorithms? They are formulae used by what are commonly known as search engine spiders; pieces of software that crawl your website from top left to bottom right, missing out those parts that they do not understand. They check out your semantics, or use of words, to ensure that your text has sufficient relevance to the topic of each page as to satisfy the needs of those to whom the search engine will present your page.

How do these so-called spiders know what the topic of each of your web pages is? From your SEO. From the title page, the headings that are placed in H1 tags, and by other means whereby you can make it clear to a mathematical equation what your site is about, and how well you are providing the required information. If a Google (for example) user is using the search term ‘make my own jewellery’, then the

 

Google Ads Do Not 'Pop Up'
Those who know me all to well are aware of my irritating resistance to the word "pop up" in connection with Google AdWords ads.That was one of my many suggested corrections to a recent story on Google ads over at The Register, for example.My take is that slipping the term "pop up" in journalistic pieces about Google (as in, "and for only a dollar or so, Mr. Neufeldt's ad would pop up on Google when searchers typed the words 'truck tires'...") is part of an ongoing, insidious campaign by sellers <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300956033"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300956033" border="0"/></a></div>
YouTube Copyright "Fair Deal" Methodology
Stale news, but interesting:Jeremy Toeman received a notice from UMG regarding his posting of a video on YouTube that included copyrighted content (U2's Beautiful Day) in the background. The offer from the copyright owner, facilitated through YouTube, basically said, go ahead and leave the video up if you wish, but we'll be showing advertising on it.To some this might sound heavy-handed; to others, a nice compromise. I tend to think the latter. As Toeman writes, "I'm basically being encouraged b <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300956032"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300956032" border="0"/></a></div>
"Drat!" Say Big Online Media Players as Popular Opinion Mandates Run-of-Network Sameness...
Yahoo, under pressure from Congress, Google, consumers, and their own shadow, decides to allow consumers to opt out of targeted advertising across the portal.Meanwhile the session titles for the next ad:tech conference are already being rewritten:"Opt-Out Means Yes: Depending on What They Meant By 'Opt,' 'Out,' and 'Hyphen'"Spyware Isn't So Bad... Depending on What You Mean by 'Spy,' 'Ware,' and 'Bad'364 Ways to Stick Ads in ContentEtc. <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300836332"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300836332" border="0"/></a></div>
Revenge of the Straw Man Argument: Jarvis Unhinged
Jeff Jarvis, apparently writing a book called What Would Google Do?, must have Michel Foucault spinning delightedly in his grave, as he has just discovered post-modernity! Jarvis asserts that "the Internet" is what "... opens up creativity past one-size-fits-all mass measurements and priestly definitions."I understand that as a journalism professor whose job apparently hinges on the lucrative current trade in old-media-bashing, Jarvis sort of has to say this stuff. "Curmudgeons" don't get invite <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300836331"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300836331" border="0"/></a></div>
Google Street View: showing us what we may or may not want to see
I?m typing this post from my basement. Yep, I?m holed up here with bottles of water, canned tuna and powdered milk ? everything I?ll need to survive the Apocalypse. I can only assume Judgment Day is upon us, given the new low human contact recently hit when Google employee Michael Weiss-Malik proposed to his girlfriend using Google Street View. We?re all probably familiar with Google?s kitschy new gadget now ? you know, the one that essentially combines Google Maps wit <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300307737"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300307737" border="0"/></a></div>
Example SearchMonkey Deployment
So basically, what SearchMonkey does is allow publishers to push their customized content look and feel right into the Yahoo Search results. Well, not push, actually, but make available, based on open formats. So for users who opt into the widget for any given company's rich content, if the listing for that content comes up in search results, custom look-and-feel info included. So if it's a Yelp review, you get a bit of the Yelp "richness, look, and feel" right on Yahoo.When I search for "g h jo <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299322737"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299322737" border="0"/></a></div>
Linkworthy: Yahoo and Searchmonkey Progress
Linkworthy for a Friday:Yahoo is now automatically enabling formatted Yelp, LinkedIn, and Yahoo Local results via its SearchMonkey rich data / open formats platform. I'm a big fan of SearchMonkey and happy to see Yahoo forging ahead with it. P.S. Yahoo should acquire Yelp and LinkedIn.This dude is dumping Outlook for web-based email. Welcome to the club, finally! It's interesting to note from his article that major web host Dreamhost encourages all of its customers to stop using their email serv <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299263279"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=299263279" border="0"/></a></div>

 

Google algorithm will seek that exact term in your text.

It will seek it in your title, in your heading and at least at the start and end of the text on your web page. If it finds the keyword too often, however, your web page can be downgraded since the algorithm will have a calculated density of the word regarded as normal in speech and writing. It can spot excessive use that could be designed only to provide a higher listing position, and provide the opposite: a lower position. The use of semantically related text to the keyword, however, will work in your favour, and help to achieve you a higher listing, That is what Google erroneously refers to as LSI, or latent semantic indexing. LSA, or latent semantic analysis, would be closer to the contextual mark.

If you do not know these things, then your web page will be unlikely to reach the position in the search engine listings for a specific search term (keyword) that you want it to be. You have to know what is needed to achieve what you want to achieve. Semantics is only a small part of that however. Also involved are your internal navigation links. Most people think that these are purely to allow visitors to navigate through your website, and reach the pages they want to read. Nothing could be farther from the truth.

Search engines use your navigation links to determine the relative importance you have placed on each of your web pages. Those most linked to are the most important, and vice versa for those least linked to. Your linking structure is very important, and there are tricks that can be used to maximize this. There is even a mathematical formula that can be used to optimize each web page to maximize its chances of receiving a high listing.

External links are also important, although the days are gone when loads of reciprocal links would get you a good listing. Reciprocal links can have a negative effect on your listing position unless you know exactly what you are doing, and how to calculate the relative usefulness of each link to your web page.

Improved search engine rank is not easy for a beginner to achieve, nor even an experienced marketer, unless they understand how search engine algorithms work and what they are looking for. Find that, and you have the battle practically won.

Article Source: http://www.upublish.info

About the Author:
Pete Nisbet
Peter has as good an understanding as any, and more information can be obtained from his website Improved Search Engine Rank where he will show you how he does it with his own web pages.