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Sales Resistance On The Rise
By  Search EzineArticles.com 

Have you noticed it? More and more marketing campaigns are going over the top. They're trying bolder, more in-your-face tactics. And consumers DON'T like it.

There's a growing resistance toward advertising. According to a recent study by Yankelovich Partners (a marketing company) 60% of consumers have a much more negative opinion of marketing and advertising than they did a few years ago. 65% already feel overwhelmed with too many marketing messages. And 61% feel the volume is out of control.

Beat consumer negativity and resistance by precisely targeting the "tar-ket" of your audience. (Remember a "tarket" is the single person you write your copy

Performance Marketing Alliance (PMA) Q&A at Affiliate Summit East 2008
I walked out the Performance Marketing Alliance (PMA) Q&amp;A session at Affiliate Summit East 2008 in Boston, MA just a few hours ago, full of frustration and a bit of anger. I had to calm myself down first before I started writing this post. The subject is important and emotional for most of us, but emotions will not solve our problems and only make it harder to come to agreements and finding solutions that benefit every single one of us. PMA and the New York State Law Issue I realized that <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=301348593"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=301348593" border="0"/></a></div>
Affiliate Marketing: The Shirt Off My Back
Here I am at the end of day two of AffiliateSummit East 2008, back in Boston after quite a number of years and the keynote is not even for another eight hours.  Yes, the show really does start two days before the keynote kicks off.  Actually, it might be three days.  I arrived early Saturday morning and I missed a few unofficial gatherings on Friday.  Note to self: arrive in Vegas extra early for ASW &#8216;09. I can&#8217;t really talk about the show because it has not really started.  To <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=301178573"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=301178573" border="0"/></a></div>

to rather than the mob of your entire "target market". "Target" plus "market" equals "tarket").

When you tap into the psyche of your tarket, you understand better how to approach your marketing.

So pull those boxes out of storage. Grab that big chunky 'swipe' file. Collect up your competitor's promotions. Query your past customers. Get it all together. I mean EVERYTHING. Your business history, promotions, flyers and articles. Where did you file that business plan that you created when you first started? How has the message evolved since you wrote it? What is the lifestyle focus of your tarket? Surround yourself with thorough research materials.

The most powerful copy is focused with a clear idea first of the person who is already looking for your product or service. Without doing your research, your message meets resistance every time. Doing your due diligence is cheap insurance against consumer resistance. Know what your tarket wants. Not what YOU THINK he or she wants.

ABOUT THE AUTHOR:

World class copywriter, Lorrie Morgan-Ferrero is the author of the award winning home study course, Red Hot Copy to Woo Your Target Market and founder of the online copywriting school Red Hot Copywriting Bootcamp, (http://www.red-hot-copy.com/rhcbootcamp.htm). Learn insider secrets to great copywriting from a pro whos been in the trenches with Lorries f^ree ezine, Copywriting TNT. Sign up at http://www.red-hot-copy.com.

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Product Review:

"The Insider Secrets to Marketing Your Business
on the Internet -- VERSION 2007

By Derek Gehl and The Internet Marketing Center

I've just finished reading the step-by-step guide considered by many to be the Internet marketing BIBLE -- "The Insider Secrets to Marketing Your Business on the Internet VERSION 2007"...

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